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A Great On-Hold Message is like Money in the Bank

At On Hold Company, we see words as currency. They buy us connections to the people in our lives. For some of us, the exchange rate is higher than for others.

Muhammad Ali and Yogi Berra both taught us the value of watching our words carefully.

Former heavyweight champion Muhammad Ali and former New York Yankee Yogi Berra had their own ways with words. On Hold Company makes sure your words matter with a powerful on-hold message.

Words were pure gold for former heavyweight champion Muhammad Ali. He captured his audience with confidence and creativity every time he opened his mouth. Take, for example, these quotes:

  • “A man who views the world the same at fifty as he did at twenty has wasted thirty years of his life.”
  • “Float like a butterfly, sting like a bee.”
  • “I am the greatest, I said that even before I knew I was.”

His apparent foil in the communication market was Yogi Berra. Some of these quotes might make you wonder if even he knew what he was saying some of the time.

  • “A nickel ain’t worth a dime anymore.”
  • “Always go to other people’s funerals, otherwise they won’t come to yours.”
  • “Baseball is ninety percent mental and the other half is physical.”

So what about your business’ marketing message? Are you strategically crafting every opportunity to speak directly to your customers. Or are you using one tired, worn-out line everywhere you go? Your on hold message is the perfect time to educate your callers. How should you educate them?

Here are some questions to ask yourself:

  • What problems, frustrations, or annoyances does a typical prospect have when buying from someone in your business or industry?
  • What do you do better or different than any of your competitors to give your clients the best value for the money they spend with you?
  • What “inside information” would you tell your best friend if you were giving them advice about buying what you sell?

For more thoughts on creating the perfect on hold message, give us a call. We’ll make sure your on hold message will “Float like a butterfly, sting like a bee.”

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