At On Hold Company, we see words as currency. They buy us connections to the people in our lives. For some of us, the exchange rate is higher than for others.
Words were pure gold for former heavyweight champion Muhammad Ali. He captured his audience with confidence and creativity every time he opened his mouth. Take, for example, these quotes:
His apparent foil in the communication market was Yogi Berra. Some of these quotes might make you wonder if even he knew what he was saying some of the time.
So what about your business’ marketing message? Are you strategically crafting every opportunity to speak directly to your customers. Or are you using one tired, worn-out line everywhere you go? Your on hold message is the perfect time to educate your callers. How should you educate them?
Here are some questions to ask yourself:
For more thoughts on creating the perfect on hold message, give us a call. We’ll make sure your on hold message will “Float like a butterfly, sting like a bee.”