As a business owner, you have invested a lot in your business. And we’re not just talking about financial investments, either. You have invested your time, talent, effort, energy, passion and even your personality into it. We get it, because we are the same way. It doesn’t surprise us when we talk to business owners who want their establishments to reflect who they are as people, whether they run a restaurant, a clothing store, or a pet hotel.
One of the most common ways for a business to “set a mood” for patrons is with music. Musical choices reflect our individual personalities and also provide important cues about a business “personality” as well. Our favorite songs have the power to evoke powerful memories and set just the right mood. But music can also get a business owner in big trouble.
Broadcast Music, Inc. (BMI) and other companies that own the licensing rights to our favorite music are cracking down on companies that play music for business without paying. BMI has filed a lawsuit against 12 bars and restaurants across the country for not paying the appropriate licensing fees for music in their establishments.
Now, places like these have been easy targets through the years. After all, between the jukebox, Karaoke night and all the cover bands that come through bars like these, it can seem impossible to keep up with what gets played and who owes what to whom. But the truth is, any business must play by the same rules, and breaking those rules can be costly. In the case of the BMI lawsuit, it means up to $150,000 per song.
When you consider your business’s soundtrack, there is an alternative that can keep you out of that kind of costly trouble. It’s easier than loading up a jukebox with your favorite CDs. And it’s safer than playing the radio. After all, your competitors advertise on the same stations you do.
A fully licensed music for business program from On Hold Company provides an extensive array of musical genres for play in your business. The music will keep your customers lingering longer. And the annual licensing fee will keep BMI and others out of your bank account. Contact us today to learn more.