When Yahoo’s new CEO, Marissa Mayer, complained that her company’s on-hold music was “garbage,” she got results. Yahoo’s callers now hear a specially recorded ditty from New York’s Jingle Punks:
“You’re on hold, hold on Yahoo, gimme a second while I patch you through . . . The CEO didn’t like da’ hold music, so I wrote this jam for you” and, “Yes, it’s Yah – Yahoo!”
Mayer approved, as did contributors to tech blogs and readers at Yahoo’s forums.
But what do you do when you can’t command that sort of high-level talent?
How do you deliver quality on hold music that not only reflects your brand but provides the perfect musical landscape for your on hold messages?
Find a full-service on hold marketing provider with the expertise to build a positive audio experience for your customers.
Customer service people can be trained, but equipment can’t. Companies should regularly review their on-hold music and message choices and keep their equipment up-to-date. Marissa Mayer knew what callers to Yahoo were hearing. Do you know what your customers listen to while they wait for service?
If not, it’s time to find out. Call your company as a customer: if any of these three warning flags is waving, it’s time to update your telephone on-hold system.
When choosing an on-hold service provider, ask the company to describe its service and support. Using a single on-hold message isn’t a solution. It’s a big problem, because messages quickly become outdated as your business changes.
Building an effective audio brand using on-hold messaging and on hold music is both an art and technical challenge. The right full-service on-hold messaging provider will partner with you and help you reinforce your company brand while offering callers an excellent user experience.