If you’re embarking on developing your first on hold marketing message, you may feel as overwhelmed as someone with a thousand mile journey ahead. But as the famous proverb above alludes to, as you begin to take that first step, the next steps become easier as you chart a course and follow a path to success.
Actually, on hold marketing is much less taxing than a journey of a thousand miles. And that first step is the simplest: it’s a question. As a business, who are you? Your on hold message, like all your advertising efforts, should be an accurate reflection of your company’s image, vision, and mission. By answering that question – who are we? – you’ll have the foundation of your on hold message.
The next items just fall into place after that: crafting your ad and choosing the voice talent and music that are consistent with the image presented in the message. Each of these steps puts you on the path to an effective on hold marketing tool designed to reach your customers in a meaningful way.
Take that first step on your journey to a powerful message and answer that simple question. You’ll see how easy the journey is!