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Can You Have Too Much Marketing Success?

LG, maker of the Nexus 4, said recently it will not create the follow up Nexus 5 cell phone.

Key Thought: On hold messaging is a win-win for any company’s marketing initiatives because it supports most other marketing efforts and it can stand alone.

Every business we know is looking for marketing success. Well, every company except LG, according to a recent article:

LG, which made the Nexus 4 flagship for Android 4.2 Jelly Bean, was rumored to be the manufacturer of the follow up “Nexus 5.” Apparently, that will not be the case. Speaking to Dutch technology publication, All About Phones, LG’s VP of mobile in Europe, Won Kim, said, “The Nexus 4 was a great success despite the production problems for us and Google. However we do not need such a marketing success again.”

So, LG overcomes production issues to create a popular cell phone, and the company does not want the chance to at least recreate, if not build on, that success? Maybe something got lost in the Google translation. Think about the irony of that for a second.If it was a failure to communicate, that’s a story in and of itself. Marketing is, at its core, storytelling. Everything a company does to market itself, from advertising to social media, should tell a story about that company; what sets it apart from the competition. It’s about being connected. It’s about being remembered.

Yes, we are all after success in our marketing. Today’s success simply sets the bar higher for tomorrow’s success. That’s how we grow.

On-hold messaging is a win-win for any company’s marketing initiatives because it supports most other marketing efforts and it can stand alone.

Studies show that, on average, businesses spend about 94 percent of their marketing budgets enticing the phone to ring. And yes, even in today’s online-centric, socially networked world, many people will still call before doing business with a company. Strategic on hold messaging closes the loop on all of those other marketing efforts by reinforcing the branding initiatives and accurately reflecting the company’s culture and personality.

But on hold messaging is not just an afterthought to successful marketing. On-hold messages add real value to companies’ bottom lines by promoting products and services to the hottest prospects; those who took the time to call. About 25 percent of businesses that use on-hold messages said in a survey that their messages contributed directly to sales revenue.

On Hold Company has years of experience creating powerful and effective on-hold marketing that delivers to companies all the success they want.

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