Checkmate: Multiplying the Power of Message On Hold Strategy

To truly multiply the power of message on hold strategy, you must master the moves of the Queen.

Let me explain.

A message on hold marketing campaign will include a combination of winning elements, similar to all the pieces in a chess set. If you’ve ever played Chess, you know the most powerful piece in the entire set is the Queen. It can move in any direction and cover the entire length of the board in a single move. The Queen is the most potent weapon you have. The only thing more powerful than a Queen is… two of them.

We realize the most significant factor in a message on hold strategy is a company’s marketing director. His or her insight and involvement is a powerful influence in the effectiveness of any advertising campaign. A director of marketing has first-hand knowledge of a company’s initiatives at any given time and an understanding of its ultimate direction.

But today’s marketing officers face the unrelenting challenge of managing multiple projects simultaneously with less manpower than ever before. And technology serves both as an asset and a liability in that regard, since an average day brings a flood of emails, project updates, and web-based meetings to attend. In our experience working alongside marketing teams for nearly two decades, the common thread among them all is the inability to give sufficient time, attention, and resources to key on hold strategy. And the trend isn’t likely to change anytime soon.

So your corporate message on hold strategy needs to include an extra Queen, a game changer that provides consultant-level insights, fresh ideas and relevant suggestions. You need a marketing partner that isn’t waiting for a phone call from you, but rather is proactively reaching out to you with resources that help maintain your edge. An extra Queen who functions as an extension of your marketing team, extending your reach and multiplying your effectiveness.

At On Hold Company, we realize that initiatives change over time, so we strive to make a difference in practical ways. We can absorb the burden of updating marketing content, moving much of the workload off your plate onto ours. You can depend on us to keep up with you over time. Your campaign will never be out of sight, out of mind because you’re on our radar. Furthermore, we work hard to provide fresh branding energy through web-based resources that factor new products or services into the equation.

Not every chess board has an extra Queen. But… we’re not ordinary! Its what sets us apart as a strategy-driven partner that can help you put the competition in Checkmate.