Black Friday. Cyber Monday. Sale, Sale, Sale! Spectacular! Super-Colossal Deals!
The hype can be deafening this time of year. Businesses are clamoring for attention everywhere you turn. Your brand needs to stand out in that noisy parade to capture your customers attention. But how?
Here are five tips for crafting your marketing message, for the holidays and throughout the year, to ensure you stand out above the crowd.
When you started your business, you didn’t say “I’m going to be just like WalMart (or insert any big-box national brand).” In fact, I’d bet your opening was inspired by being the best alternative to a big box. So stay true to that inspiration with an over-the-top on hold marketing message that tells customers what makes you unique.
It doesn’t take the shiny white shoes and matching belt to spot a bad salesman anymore. Cynicism seems almost second nature to many buyers today. So be genuine in all of your branding and marketing. If you are all about fun and games, then have fun with your branding message. But if you are all business, then let your message cut right to the chase. It will pay big dividends over the long haul.
In today’s fast-paced world, today’s YouTube sensation is tomorrow’s one-hit wonder. What’s trending on Twitter today will soon be forgotten. So don’t think that a message that resonates with customers today will be relevant three months from now. Build in changes to your message that help customers notice you all over again.
Everyone loves stories of the underdog who never gave up until he came out on top. But everyone hates a pest. The genius knows how to gracefully walk that line with his branding and even his on hold marketing message. The key is knowing how to stay top of mind without being in their face. You don’t want to get swatted away like a gnat.
Ray Kroc, the founder of McDonald’s, used to say “In business for yourself, but not by yourself.” Being a jack-of-all-trades around the house is one thing, but running your business that way can leave customers doubting your focus. Surround yourself with great leaders and followers who understand and are as committed to your vision as you are.
On Hold Company has stood beside thousands of businesses for more than 17 years as a trusted partner in delivering branding and on hold marketing messages. We work with giant corporations and small mom-and-pops too. And we are eager to join your team and help you succeed.