A generic on hold message is good enough … right? Well, Stan Lee doesn’t think so.
In fact, Stan Lee, the legendary creator of Marvel Comics took time out of his busy schedule of blockbuster film cameos to rant about this common on hold faux pas. You might think that such an influential figure wouldn’t have the time or inclination to rant about something like a generic on hold message – but apparently it’s a topic that has captured his passion and he’s eager to share that passion with others!
This kind of mistake can be avoided by remembering one thing; there is a real person on the other end of the phone listening to your on hold messages and they need your help. They need your help with a specific problem – not a generic one. Forgetting this simple fact can lead to the kind of generic caller experiences that help no one and can only be described as a special kind of torture. You want your on hold messages to be specific, informative, entertaining and memorable. And the more your on hold messages are like this, the more likely you are to keep callers engaged, happy and on the line.
After all, the only thing worse than telling your customers “your call is important to us, please continue to hold” is the 45-minute flute solo that usually follows.
Until next time, Excelsior!
On Hold Company, based in Shreveport, LA provides turn-key on hold marketing services for more than 16,000 businesses throughout North America. We provide a portfolio of services focus on important customer touchpoints, including on hold marketing, professional voicemail greetings, overhead music and scent marketing.This multifaceted approach reinforces your current marketing message at the moments your customers are most receptive to them, and simultaneously improves their overall perception of your brand.