In today’s fast-paced business culture, your switch has to be “on” 24/7. If you are off your game for any reason, it could mean a missed opportunity. The same is true for your marketing plan. Every component of your plan – from the broad reach of digital media to the personal connection of a message on hold campaign – has to be “on” to ensure you reach your potential.
On target: Who is your target audience? Does your brand image resonate with that audience? If not, you are missing the mark. If you aren’t sure, find somebody from your target audience and ask. They should be easy to find as they’re most likely already doing business with you.
On air and on page: Are your clients watching late-night TV? Do they spend the morning commute listening to the radio? Are they newspaper readers? Do they surf the web on a desktop computer, a smartphone or a tablet device? More importantly, do you know how to project your image on each platform in a way that captures their attention and compels them to act?
On time: When you deliver your message is as important as who receives your message and how they receive it. Today’s world is fast-paced and busy. Unless your product or service is an impulse buy, you have to deliver your message early and often in order to give people a chance to respond.
On hold: When your marketing plan is “On Target, On Air and On Time”, you can rest assured the results will be busy phones. Your goal is to be at least as busy as your customers and clients. And when you are that busy, you can expect to put callers on hold. Don’t waste their time. A well-crafted on-hold branding message effectively closes the loop to all your marketing efforts. It will help you sell, keep callers informed, entertained and on the line until you can answer their call.
So how do you develop an on-the-spot on-hold message? That’s where we come in. Let On Hold Company build a campaign that hits the bullseye every time.