Is Your On Hold Message in Line with Your Brand?

This post about On Hold Message is part of a series on crafting a winning on-hold marketing strategy.

In the game of chess, the Rook can be a misunderstood piece. Perhaps that’s because of the way the piece looks. Despite its appearance, the Rook is not derived from a tower or a castle. In the history of chess, the Rook’s power is developed from the strength of the chariot, fast and powerful. And like a chariot in battle, it can move swiftly across great distances as long as it moves in one direction.

The same is true for your brand. There are tried and true elements of your corporate identity that you can deploy quickly that resonate with customers. We often refer to those elements as core branding identifiers, because they rarely change and they carry your identity a long way in corporate battle. In addition to your business name, your corporate identity is inherently contained within your slogans, mottos and taglines.

Here are just a few examples of this phenomenon:

• “It pays to discover.”
• “The World on Time.”
• “Have it your way.”
• “Are you in good hands?”

Most companies offer a core product or service that is readily available from competitors within their own markets. Maybe directly across the street. Ironically, some businesses promote what they do or sell independently of their corporate identity. And that’s like playing chess without either Rook. They are playing without the full power of their brand.

The intentional, systematic use of a corporate slogan or tagline in your on hold message is an effective distinguishing factor, especially in the context of tight competition. On Hold Company’s Concept Design team consults with clients to identify creative ways to employ slogans, mottos and tag lines on hold, ensuring you never leave your brand behind.