We know that on hold marketing messages are just one of the many tools you have available in your marketing arsenal. Chances are that in this digital-savvy world, your customers are listening to your on hold marketing messages while they’re also checking you out on Twitter or Facebook. In this post, we’ll show you how Twitter has taken a page out of Facebook’s success and added a video feature that allows you to post and edit a 30-second video using their smartphone.
The stakes are high as social media sites like Facebook and Twitter battle with video-only sites like You Tube to enable users to post native videos to their sites as opposed to posting links to You Tube with the potential to lose the viewer and not get them back. Native videos tend to keep users on the site for longer periods of time.
Twitter is playing catch-up to Facebook by introducing native videos to its platform.
Last year, native Facebook videos overtook links to You Tube videos as the most popular way for media and publishers to share video content on the social network, said Motley Fool in a June 2, 2015 article. Nearly halfway through the year, YouTube links still outnumber the number of posts containing native video on Twitter by about 50%. But Twitter is gaining ground.
Social Media Examiner offers these tips to get the most out of video for business:
Using video to respond to tweets is more engaging than a tweet. Imagine a customer asking a question and receiving a video from someone in the company that opens with: “Hi Susan‚ thanks for your question.”
If your company is sponsoring a charity event, a symposium or exhibiting at a conference, use Twitter video to cover events as they are happening. This gives followers a sense they’re there which makes them feel more connected to your brand.
Add value to your followers by educating them. A health tip, a money-saving tip or information about your product or service that makes their lives easier can go a long way in building brand loyalty.
Engage your followers on Twitter by inviting them to post their own videos on a topic of your choosing. Be sure to establish a unique hashtag for them to use when sharing the Twitter video so you can find and track it. And promote the hashtag across all social media platforms and websites to increase followers and give your brand a lift.
Twitter’s new engagement feature is available in your profile and it allows you to view the metrics of every tweet you send. Measure your video’s views, engagements and retweets. As you get a handle on what followers respond to, repeat those elements in subsequent videos. You can also learn the best time of day to post based on when videos are most often viewed.
Takeaway: Statistics show that visuals like videos are 180% more likely to increase engagement. While your customers are listening to your on hold marketing messages, take advantage of the native video craze and craft a video message to go along with it so that your Twitter followers can see your brand in a whole new light – even while they’re listening to your on hold marketing messages!