Is your on hold audio brand memorable?
Remember Nokia, the Scandinavian cell phone maker that’s trying to stage a comeback with the new Windows phone? Even if you don’t remember the phones, you probably remember the trademark ringtone. Did you know it was based on a piece of classical music: “Gran Vals” by Francisco Tarrega? “Marketplace” recently reported on the growing trend of companies investing in their audio brands.
Now, audio branding is not new. In addition to Nokia and its ringtone, LG washers and dryers, Macintosh computers and even NBC have had their own signature sounds for years. I can still sing Coca-Cola’s “I’d Like to Buy the World a Coke,” and that’s from the 1970s.
Companies are realizing that how they sound to customers is just as important as a great product, a catchy slogan or a likable Facebook page. That includes your on hold audio brand and how you sound in your telephone on-hold message. A phone call is often the first point of contact you have with a customer. It’s your first chance to make a lasting impression and convert that caller into a customer.
Our creative team at On Hold Company has years of experience developing on hold audio brands through on-hold messaging. We start by taking the time to get to know you, your business and your marketing objectives. Then our scriptwriters go to work crafting your message. We will work with you to match that script with the perfect voice and music to fit your brand. The result: an on-hold message that becomes an integral part of your audio brand.
If you need to create or just update your audio brand, contact On Hold Company. We’ll help you make a sound choice.