Chicago’s business community is experiencing a confluence of large, well-established corporations and small tech startups. So it has become a great microcosm for studying things like on hold marketing.
A recent roundtable at the Chicagoland Entrepreneurial Center addressed marketing lessons that all businesses could learn from startups.
Here are four strategies that emerged from the roundtable and how they apply to on-hold marketing:
Have purpose: If you threw something on hold just to avoid silence, then you are missing a real opportunity. Callers tend to be a combination of your most interested prospects and your most loyal customers. Craft strategic on-hold messages that targets these groups, and you can see both engagement and sales grow.
Fast-track new projects: If you don’t currently use on-hold marketing, get started today. If you have been considering updating your message, do it. You won’t be able to gauge your success with the change until the change is made.
Experiment and refine: Don’t be afraid to try new things in you on-hold messages. Our creative team loves to help clients step out of the box of traditional on-hold messages and create scripts that truly captivate callers. And if an experiment doesn’t work for you, that’s OK. We will work with you to refine and sharpen your on-hold messages to get the best results.
Improve upon success: Even if you’re happy with your on-hold messages, there is no reason to put the project on auto-pilot. Look for chances to tweak your message with seasonal updates or new product offerings. Or consider changing the background music or voice talent. Any change can make your business sound fresh and new to callers.
At On Hold Company, we know on-hold messages are an integral part of your overall marketing efforts. Our proven approach will help you succeed, whether you are a startup or a Fortune 500 company.