On hold marketing works best when companies keep their corporate, regional and local branding messages unified and cohesive. Read how below!
When it comes to delivering on hold marketing that works, large corporations are a lot like the country. Within a large corporation, certain mandates and directives flow from the corporate headquarters to all of the local operations, much like the federal government establishes the “law of the land.” Those laws, if you will, are established to provide a measure of uniformity across the organization. That uniformity helps broaden the appeal of the corporation and manage customer expectations.
A corporation is divided into regions; let’s call them states. The executives who lead these regions have some leeway to adopt practices that might be unique to that region. But those regional practices stay within the framework of the corporate guidelines, much like state laws. That’s why you can get sweet tea at any Cracker Barrel restaurant south of the Mason-Dixon line.
But then it comes down to the individual locations. Tip O’Neill once said that “all politics is local,” and the same can be said about corporate marketing success. If I love my local Burger King, then I am going to find a measure of comfort seeing a Burger King when I am away from home. But if I refuse to eat at the local restaurant, I’m not likely to eat at one when I travel, either.
Much like the country, delivering a consistent and cohesive on hold marketing message from all three layers of governance to corporate constituents isn’t always easy. The marketing executives at headquarters must protect the corporation’s image at the highest level. But the regional and local marketing teams want to distinguish themselves from their closest competition. On Hold Company specializes in helping large corporations achieve all of those goals with enterprise-level on-hold marketing solutions.
Our creative team works with large corporations all the time. We help them create on hold marketing messages that combine corporate, regional and local branding. And our hands-free technology ensures we can deliver the right messages to right locations at the right time. The result is a unified branding message that maintains its local flavor. Contact us today to learn about a better way to get your message across.