When it comes to crafting custom on hold messaging for your business, you need to know the finer details that will transform your message into a masterpiece.
It’s simple really. All you have to do is listen to your customers, think like an ‘outsider’ to ensure you’re giving customers the information they need, and look inside your company for news and information.
What are your customers most frequently asked questions? Chances are you have a pretty good idea of the questions you are asked most often. You may even have a Frequently Asked Question page on your website. Including the answers to some of the most common questions in your on-hold phone message tells callers you understand and anticipate their needs.
What should callers know that they might not be aware of? On hold messaging provides a dynamic opportunity to educate customers and prospects about your company. Let them know you are an expert in your field with authoritative information on your company’s products and services.
What are the newest, hottest, latest and greatest items you offer? These days, callers typically have done a great deal of homework before calling. They are aware of the latest trends and fashions. Show them that you are on top of them, too, by updating your on hold messaging to include your latest technology, newest product lines or recently added services.
The Concept Design team at On Hold Company is experienced at working with clients to answer these questions in creative, strategic ways that enhance your brand. And we have the technology to deliver those messages in a timely manner. If you need to improve your on-hold messaging, let us know.