A custom audio brand is as important to your customer’s ear as your visual identity
is to their eye. From the choice of music and voice talent to the strategy of the script and voice
prompts, a custom audio brand is an auditory conduit that connects callers to your
business with warmth, familiarity, and professionalism. But if your business has transitioned to a voice-over-internet-protocol (VOIP)
telephone system, you may be missing out on the advantages of custom audio branding. That’s because VOIP systems come with basic ‘plug and play’ audio features that are limited in customizable options. If you’re using these, you may be missing a strategic opportunity to connect with your customers, serve them and even sell to them.
Consider these seven ways custom audio branding can turn your telephone system into a brand ambassador:
#1: Custom audio branding ensures a great first impression
Without custom audio branding, your phone system will sound like every other
company using an out-of-the-box system, including bland messaging backed by
canned music. Custom audio branding puts your best foot forward with a customized script
matched with music specifically selected for your target demographic.
All components work together to ensure that the first impression is the right one.
#2: Custom audio branding gives your business a sound signature
When customers call your company, you want them to be able to close their eyes
and feel as if they just walked into your lobby.
Custom audio branding enables you to create a sound signature that’s tailored to
your demographic, builds a positive connection and engenders familiarity.
#3: Custom audio branding makes your VOIP audio congruent with other
audio marketing touch points
It’s likely that when a customer calls, they have already visited your website and
may even be familiar with audio branding you’ve used on promotional videos, radio
ads or even podcasts. Using the same audio brand on your VOIP telephone system reinforces your other
audio touch points and strengthens the connection with your customer.
#4: Custom audio branding reinforces visual identity
Human senses work together to complete our understanding of an experience.
Your brand experience is no different. Whether your visual identity is professional, informal or whimsical, your audio
brand should reflect and reinforce that.
#5: Custom audio branding aligns your music with your brand
Music choices are a key part of your brand. Any music you use should align with
your target demographics. You only get a handful of choices with most VOIP telephone systems and none of
them are great. But with a custom audio branding consultant, your musical choices
are unlimited and you can rest assured that you’re operating within copyright laws.
#6: Custom audio branding strengthens your customer connection
At the end of the day, it really is all about customer connection. Every branded touch
point your customer experiences strengthens the connection with your company.
When you have custom audio branding on your VOIP system, you have a
competitive edge over those who do not.
#7: Custom audio branding prevents transition problems
When you work with a custom audio brand consultant for your VOIP telephone
service, you benefit from years of professional experience and know-how.
Experienced consultants know how to pinpoint potential branding or technical
problems that can accompany a transition to VOIP. These can include solutions
ranging from simple audio format tweaks and hardware upgrades, to ‘run-arounds’
that can save you time and money. Consultants can also help you create an audio branding workflow and bridge the
communication gap between the technical and marketing departments. This helps
everyone understand the new technology and work together to achieve a seamless
transition. You can’t get all of that out of a box!
Custom Audio Branding: Your Fulltime Brand Ambassador
Custom audio branding not only works for you during regular office hours but also
when your doors are closed: evenings, weekends and holidays. That means you
have a fulltime brand ambassador 24/7 365 days a year.
For more information about how to turn your VOIP system into a fulltime brand
ambassador call us at 800-492-1901 or request a quote here.