Routines can be a good thing. They bring order and predictability to a workout, a diet or even cleaning house. Routines are comfortable because we don’t have to think about what happens next. And that’s exactly why your on hold messaging should never become routine.
However, a recent survey by the On Hold Messaging Association showed that only 12 percent of businesses that use on-hold marketing update their message 6 or more times a year, while 36 percent update annually or even less frequently.
Here are some ways to spice up your on hold messaging with fresh content:
Updating your on hold messaging is easy, too. You can access your account through our Client Door, where you can update your campaign, review past and current messages, listen to new voice talents and music selections and make changes to a single location or all of your facilities. Or you can contact your Customer Service representative, who will be happy to assist you with writing and producing a new on-hold message.