With summer vacation season nearing, your employees will soon scatter to the four winds. But before they leave, you should make sure your summer professional voicemail greetings are relevant.
As your employees take summer leave, you’ll have fewer staff available to take phone calls and answer questions. This may lead to longer on hold wait times and more lost calls.
To keep your customers engaged and on the line during longer-than-usual wait times, it’s critical to make sure your summer professional voicemail greetings are relevant to the caller. In fact, surveys show that 84% of callers would rather hear information that’s relevant to their call than generic messages.
Here are three strategies you can use to make sure your summer professional voicemail greetings are relevant to your customers.
In order to keep your customer needs first in your professional voicemail greetings, you have to know what those needs are. That means having a clear understanding of why customers call your company.
If you haven’t already done so, do some quick research to understand the primary reasons customers call. If there are, say, five primary reasons your phone rings,. prioritize those in order of frequency and address those needs in submenus.
For example, if you get technical support calls, connect those to a submenu option that answers some of the most commonly asked technical support questions. It’s probable that some callers will get their answer while on hold and politely hang up. Others may find the information useful while waiting to speak with a team member.
Or, if your customers call with questions about their bills, connect them to a submenu option with greetings that answer related questions such as how to set up an automatic payment.
The idea here is to divide and conquer. Don’t ask your callers to sit through a session of generic voicemail greetings. Provide relevant voicemail greetings aligned with their reason for calling and you’ll keep your customers’ needs first.
When customers call, it’s unlikely they are familiar with every service and product you offer.
You can use your professional voicemail greetings to cross-sell your products and services, which help customers understand your business better and how you can serve them.
• A bank might promote a new auto loan program with a low introductory interest rate.
• A pest control company could feature a new subscription option.
• Or a restaurant might invite patrons to try a new menu item.
The key here is to not assume that your customers know every product or service you offer. But you can find out what’s relevant to them by explaining your products and services and giving them options for more information.
Clearly, professional voicemail greetings offer you a relevant opportunity to cross-sell your services while customers wait to speak to a team member.
Professional voicemail greetings that provide relevant educational information offer a valuable service to your customers. This works especially well when the tips are congruent with your business.
• A bank might offer tips on retirement savings or mortgage rates.
• A hospital might offer health tips.
• A utility company might offer energy conservation tips.
The point is to show that you have your customers’ best interest in mind by providing relevant educational information.
For sure, summer vacations are important for employee morale. And no doubt, you’ll miss your team members’ contributions while they are away.
But when you recalibrate your professional voicemail greetings with relevant messages, you’ve positioned your company to serve your customers well – even when part of your team is enjoying the beach or camping in the mountains.