If you don’t update professional voicemail greetings more than once a year, you’re not alone.
In fact, according to a survey conducted by the On Hold Messaging Association, 36 percent reported that they update professional voicemail greetings no more than once a year.
But the same survey found that 12 percent of business owners update professional voicemail greetings six times a year. And the perception of those business owners was that frequent updates led to:
• Increased sales
• A more useful marketing tool
• A greater impact
• Expanding the ways they used professional voicemail greetings
“Once professional voicemail greetings are initially set up, there’s often a ‘set it and forget it’ mentality,” says Bryant Wilson, CEO of On Hold Company. “But statistics prove that those businesses which frequently update their greetings get a larger return on their investment than those who do not.”
If your greetings are overdue for a spring cleaning, read on to find out how you can make simple updates that maximize returns.
On Hold Company recommends updating professional voicemail greetings monthly or bi-monthly in order to maximize the service.
“By updating your professional voicemail greetings on a regular basis, you will keep messages relevant, callers engaged and your marketing congruent,” says Wilson.
Here are three ways you can update your greetings.
When you don’t change the message on your professional voicemail greeting, you not only run the risk of boring your repeat callers, but you lose relevancy.
Messages should reflect market conditions, such as price fluctuations, inventory levels, and competitor’s offers – all of which a business can benefit from by modifying the message.
For example, when your competition launches a new campaign or offers a discount, you can respond by making a counter-move to beat or match their offer.
Update your professional voicemail greeting in response to market conditions and you’re likely to increase sales as well as show customers that you’re responsive to market changes.
You’re probably familiar with the frustration of calling a business and hearing the same music you’ve heard every time you call.
Sometimes, it makes you think twice about calling back!
Changing your professional voicemail greetings music helps keep callers engaged.
That’s especially true for repeat callers. Your regular customers have likely heard your professional voicemail greetings multiple times. So when you change the music, you’re asking them to re-engage with you – to listen closer if you will – something is different.
Sometimes all your professional voicemail greetings need is a new voice.
Fresh voice talent can bring an existing professional voicemail greeting back to life, giving the greeting an audio makeover that extends its shelf life.
This can be especially effective when launching a new campaign or seasonal promotion. If you’ve hired new voice talent for television, radio or digital ads, use the same voice talent in your professional voicemail greeting and your marketing touch points will be congruent.
Research clearly shows that frequent updates of professional voicemail greetings
ensure relevant messaging, engaged customers and congruent marketing. And that’s a return on your investment you can’t afford not to make.