No doubt, the internet and world wide web have revolutionized modern-day marketing practices. However, one constant in this sea of change is how you communicate with customers through your message on hold.
It wasn’t that long ago when a newspaper ad and a few radio spots would be enough to deliver your message to your target audience. Thanks to the omnipresent internet and the ability of search engines and social media to find customers with pinpoint accuracy, those days are long gone.
The changing media landscape sports such icons as Facebook, Twitter, LinkedIn and Google as just a few of the signposts on today’s information superhighway. Then there are digital billboards, smart kiosks, and digital coupons. The complexity of modern marketing practices is enough to give you whiplash. And enough to make you feel as though you’re sometimes stranded on the side of the road with your hood up and engine steaming.
Regardless of how modern marketing practices make you feel, the one constant in this changing landscape is how your message on hold campaigns allow customers to get out of the fast lane and make a more personal connection with you. When customers call you, it’s your chance to encourage them to linger on the phone, get the information they need to make informed decisions, and keep them engaged until you can speak one-on-one with them.
Modern marketing is not for the faint-hearted. No doubt, it will continue to twist and turn and at times, perhaps even spiral out of control.
But when you deliver your message on hold with engaging voice talent, relevant music for business and high-quality audio, you’re giving your customers the perfect opportunity to connect with your company. No detours along the way – just straight talk with you.
And that kind of personal connection is a rare and valuable commodity in today’s ever-changing marketing landscape.